The Pepsi Year of the Monkey Ltd Edition Can, designed by PepsiCo Design & Innovation, is a unique and eye-catching aluminum can that captures the essence of the Chinese New Year and the vibrant energy of Pepsi. This limited edition design features a youthful and iconic monkey-face, which is the symbol of the Year of the Monkey. The artistic direction of the design leverages the monkey motif across the entire campaign, enhancing brand love while commemorating the tradition of the Chinese New Year in a fresh and youthful style.
What sets this design apart is its ability to seamlessly blend cultural symbolism with modern aesthetics. The monkey-face design is bold and playful, instantly grabbing the attention of consumers. The use of vibrant colors and intricate details adds a sense of excitement and celebration to the can, making it a collector's item for both Pepsi enthusiasts and those celebrating the Chinese New Year.
The Pepsi Year of the Monkey Ltd Edition Can has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in 2017 in the Packaging Design category. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. The can's incorporation of art, science, design, and technology showcases the strong technical and creative skills of PepsiCo Design & Innovation, making it a standout in the industry.
The Pepsi Year of the Monkey Ltd Edition Can is not just a beverage container; it is a work of art that encapsulates the spirit of the Chinese New Year and the youthful energy of Pepsi. With its unique design and cultural significance, this limited edition can is a testament to PepsiCo Design & Innovation's commitment to creating innovative and visually captivating designs that resonate with consumers.
Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: Pepsi Year of the Monkey Ltd Edition Can
Project Client: PepsiCo Design & Innovation